FROM COMPLEXITY TO CLARITY
Simplify brand-building with clear, time-saving
strategies.
At Hausbrand, we’re not just about logos and taglines—we’re about creating an entire ecosystem of purpose-driven branding for financial services and technology businesses. We know the stakes are high: an inconsistent or unclear brand can confuse customers and stall growth. Without a clear framework, the branding process can pull you away from the core of what matters most—running your business.
Our Brand Foundation Framework is a streamlined, time-saving approach built to help you clarify your strategy, craft your messaging, and design a visual identity toolkit that gets you noticed.
At Hausbrand, we offer the Brand Foundation Framework—a straightforward approach to brand development, saving valuable time and effort while aligning with your business goals.
With a focus on three key pillars—brand strategy, brand messaging, and brand identity design—this method helps financial services and technology business owners create cohesive, impactful brands with ease.
Design Services
Brand Identity Design includes logos, color palettes, typography, website design, social media templates and pitch decks—tailored to showcase your brand’s unique personality and goals.
BRAND IDENTITY DESIGN
Messaging Services
Brand Messaging process uses the 7-part Storybrand Framework to craft narratives that resonate with your audience, from a clear one-liner to tailored email campaigns.
BRAND MESSAGING
Strategy Services
Brand Strategy framework defines your core purpose, market position, and unique personality to create a cohesive blueprint for your brand.
BRAND STRATEGY
TESTIMONIALS
Catherine Zee-Poor
Design Program Director
IBM zSystems
She was a great partner throughout the whole process. Allise is not only a talented designer, but she also provides great insight, is super detail-oriented and is flexible when changes occur. It was an all around pleasure working with Allise.
Allise was instrumental in the redesign of my firm's pitch decks. She transformed our pitches into clean, modern and easy-to-use PowerPoints that have streamlined our business development efforts.
Matt Wolfe
Partner + Director of Brand Strategy
brand3
When you look at Allise's portfolio, you're going to see a master of graphic design who has surprising versatility and range. From high-authority brands in spaces like finance to more whimsical, emotional brands, she truly captures their essence. But here's what you won't see looking at the portfolio.
I don't know any designer who thinks more strategically and with more depth of thought — and heart — as Allise. She cares deeply for her clients and her work as a brand strategist and artist is astounding.
Working with Allise has been a pleasure. She really took the time to understand our business and objectives, and translated those into thoughtful marketing collateral including a great website.
Tom Stults
Managing Partner
Watchung Capital
Allise effectively took us from a purely conceptual phase to a fully established presence—all staying true to how we wanted to portray our business to our clients and partners. I particularly appreciated her ability to provide all-in-one design, and messaging. She's been a great resource for our company.
Kate Castle
Chief Marketing Officer
Silversmith Capital Partners
Additionally Allise was fantastic to work with. Her professionalism, attention to detail, creativity and working within and meeting tight deadlines was hugely appreciated.
Allise worked with us on a corporate presentation and did an amazing job. Her experience in working with the financial services industry was a huge help. She understood our business and was able to translate our content into a beautifully designed deck that had right balance for our audience.
Michael Davis
Co-Founder
Derivaty
Working with Allise was a great experience! She immediately understood what we were trying to do, quickly came up with some great initial ideas, and clearly communicated her plan. Then, she created something for us that exceeded our expectations - in record time! We will definitely work with Allise again.
Source: McKinsey's 2023 analysis found that strong brands deliver shareholder returns 30% higher than weak brands over a 20-year period.
higher customer retention rates
15%
lower customer acquisition costs on average
20%
revenue premium compared to competitors
5-7%
McKinsey's 2023 study of B2B companies showed that brands with high brand strength scores achieved:
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