Simplified Brand-Building for Founders
THE BRAND FOUNDATION METHOD
At HausBrand, we simplify the complex branding process for finance and tech business owners with The Brand Foundation Method.
This step-by-step framework delivers tailored solutions under three key pillars: Brand Strategy, Brand Messaging, and Brand Identity. Each phase includes clear deliverables, expected outcomes, and transparent timelines, designed to help you confidently stand out in your market.
WHAT WE DO
We define your brand's foundation by aligning your purpose, vision, and values with market opportunities. This ensures internal consistency and creates a clear path for growth.
DELIVERABLES
Brand Strategy Guide
A document detailing your brand’s purpose, vision, values, audience, market position, and personality.
Brand Core Development
Align your teams around a clear purpose, vision, and values that drive internal and external consistency.
Positioning Framework
Identify your target audience, analyze your market, and craft a unique value proposition highlighting differentiation.
Brand Personality Creation
Establish a distinct tone, character, and tagline that make your brand memorable.
EXPECTED OUTCOMES
TIMELINE
3-4 weeks
We define your brand's foundation by aligning your purpose, vision, and values with market opportunities. This ensures internal consistency and creates a clear path for growth.
DELIVERABLES
Brand Strategy Guide
A document detailing your brand’s purpose, vision, values, audience, market position, and personality.
Brand Core Development
Align your teams around a clear purpose, vision, and values that drive internal and external consistency.
Positioning Framework
Identify your target audience, analyze your market, and craft a unique value proposition highlighting differentiation.
Brand Personality Creation
Establish a distinct tone, character, and tagline that make your brand memorable.
EXPECTED OUTCOMES
- A clearly defined brand framework that aligns your internal teams.
- Enhanced audience trust and loyalty.
- A distinct position in the market that sets you apart.
TIMELINE
3-4 weeks
WHAT WE DO
We refine your messaging with the proven StoryBrand framework, creating a customer-first narrative that addresses their pain points and highlights your value proposition.
DELIVERABLES
Core Messaging Guide
A complete overview of your brand story, value propositions, and customer-centric messaging.
One-Liner Creation
A succinct elevator pitch that resonates with your audience.
Website Copy
Homepage, solution page (product or services), and about us page.
EXPECTED OUTCOMES
TIMELINE
3-4 weeks
We refine your messaging with the proven StoryBrand framework, creating a customer-first narrative that addresses their pain points and highlights your value proposition.
DELIVERABLES
Core Messaging Guide
A complete overview of your brand story, value propositions, and customer-centric messaging.
One-Liner Creation
A succinct elevator pitch that resonates with your audience.
Website Copy
Homepage, solution page (product or services), and about us page.
EXPECTED OUTCOMES
- Clear and engaging messaging across all touchpoints.
- Improved customer engagement and lead generation.
- A cohesive story that positions you as the go-to solution in your market.
TIMELINE
3-4 weeks
WHAT WE DO
We create a distinct visual identity that reflects your brand’s personality and values, ensuring recognition across every platform.
DELIVERABLES
Logo Identity System
Logotype, color palette, typography, and brand guidelines.
Website Design
Strategic design for homepage, solution page (product or services), and an about us page.
EXPECTED OUTCOMES
TIMELINE
6-9 weeks
We create a distinct visual identity that reflects your brand’s personality and values, ensuring recognition across every platform.
DELIVERABLES
Logo Identity System
Logotype, color palette, typography, and brand guidelines.
Website Design
Strategic design for homepage, solution page (product or services), and an about us page.
EXPECTED OUTCOMES
- A professional and memorable brand identity that resonates with your audience.
- Visual consistency across marketing materials.
- Increased credibility and the ability to command premium pricing.
TIMELINE
6-9 weeks
CUSTOM SALES CAMPAIGNS
Personalized strategies and materials for product launches or lead generation.
SOCIAL MEDIA ASSETS
Branded templates for posts that build credibility and showcase expertise.
LEAD MAGNETS
Copy and design for use to build email lists.
EMAIL SEQUENCES
Messaging and design nurture and sales sequences aligned with your brand’s voice, look, and feel.
SALES DECKS
Presentation designs tailored for investors, enterprise buyers, and partners.
MARKETING COLLATERAL
Brochures and one-pagers tailored to your brand.
Custom packages available based on scope.
Personalized strategies and materials for product launches or lead generation.
SOCIAL MEDIA ASSETS
Branded templates for posts that build credibility and showcase expertise.
LEAD MAGNETS
Copy and design for use to build email lists.
EMAIL SEQUENCES
Messaging and design nurture and sales sequences aligned with your brand’s voice, look, and feel.
SALES DECKS
Presentation designs tailored for investors, enterprise buyers, and partners.
MARKETING COLLATERAL
Brochures and one-pagers tailored to your brand.
Custom packages available based on scope.
